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Emily Thompson

Expert

Emily Thompson

With CasinoRank since March 2020

Emily Thompson leads content and analysis across the CasinoRank network, which includes SlotsRank. She has reviewed online casino platforms for more than ten years with one rule: look closely, understand how things work and explain them clearly.

She avoids dramatic conclusions and favours careful, consistent evaluation. Outside work she enjoys hiking, non-fiction, photography and poker.

Editorial standardsCasino reviewsIndustry analysis
Category pages
12

Experience and education

Emily's background

Experience

  1. CasinoRank
    • Head of Content & Senior Industry Analyst January 2022 – Present
    • Senior Industry Analyst March 2020 – December 2021
  2. Independent Industry Contributor (Freelance)
    • iGaming Analyst & Platform Reviewer June 2017 – February 2020
  3. Digital Media Publishing Agency (Sydney)
    • Content Researcher & Editorial Writer April 2015 – May 2017
    • Junior Editorial Associate September 2013 – March 2015

Education

  1. 🎓 Master of Media Practice (Digital Communication & Media Systems)
    • University of Sydney 2014–2016
  2. 🏛 Bachelor of Arts in Journalism
    • University of Sydney 2010–2013

Industry footprint

10+ Years of industry experience
800+ Online casino platforms evaluated
500+ Articles published
200+ Research pieces published

From the author profile; career figures cover all markets and employers.

Featured in

Emily's analysis and commentary have been referenced in industry media, including:

How Emily works

Verify first, then explain

As head of content, Emily sets the standard for what SlotsRank publishes: claims are checked against a source before they go live, terms and risks are explained alongside the benefits, and a review states its limits. Her background in journalism shapes that approach.

When you are responsible for the standard of what gets published, you learn to value careful work above everything else. If readers rely on our work, it has to deserve that trust.
Emily Thompson

What they check

  • Every factual claim has a source
  • Risks and limits are stated with the benefits
  • Reviews follow the published method

Published on SlotsRank

Published by Emily Thompson

12 pages on this site name Emily Thompson as the author.

Q&A with Emily

How do you stay objective?

By separating research from opinion. Verified information comes first; the conclusion follows what the data shows.

Which quality do you value most in content?

Clarity. If something is clear, it has usually been thought through.

Do you play casino games yourself?

Yes, poker most of all. I like games that reward strategy and discipline more than pure chance.

What makes a casino review reliable?

It informs instead of trying to impress. It explains the terms, the risks and the limits along with the benefits, so a reader in Kenya understands the trade-offs.

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